Your logo is the most important part of your brand, it expresses who you are as a company and will always be the first thing customers see and notice. Have you ever seen a successful major brand without a logo? No, because there aren’t any.

There are no strict rules when it comes to designing your logo. If it works, it works. But it’s not quite as simple as drawing a square and writing your business name in the middle, there are many different factors to consider. Remember, a logo is much more than fancy fonts, colours and graphics pulled together. We’ve pulled together some guidance tips before you embark on a new brand identity.

Brainstorm brand ideas

Grab a pen and paper and scribble down everything that could possibly be relevant to your brand. Empty your mind of all ideas, even if they sound silly at the time and make sense of them later. You never know, crazy ideas usually become masterpieces. Find inspiration from other logos, pinpoint what you do and don’t like about them and let the brain juices spill.

Pay attention to colour

A key matter to consider is your colour palette, colours carry a lot of meanings and give off different vibes. It will be beneficial to you if your logo works in black and white as well as grayscale, which will give you the flexibility to use your logo on many different backgrounds.

Brand recognition is everything

The best logo designs communicate the brand in just one image and are truly timeless. One of the most famous luxury brands – Coco Chanel was founded in the 1920’s and their logo is one of the most iconic images of today. This is an example of a simple design that transcends the changing times.

A classic style gives you better staying power and can help you reach a broader audience. A simple style gives the impression of reliability and being down to earth.

After these steps you should be left with a logo that you adore, is unique and delivers its intended message all the while being memorable, enduring and versatile.

Now it’s time for the fun bit – using your logo!

There’s no limit to what you can brand and with over 50,000 products to choose from in our catalogue, including clothing, pens, cups, phone accessories and notebooks among many others.

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