Business expo season is in full swing and shining bright at an exhibition can really give your business a boost and help you make the most of your booked space. With the hoards of potential clients, partners and organisations attending these exhibitions, it’s the perfect opportunity to forge new relationships and showcase your brand. With so many other people competing it’s critical to work your hardest to stand above the crowd.
Be noticeable from a distance with banners and flags
Setting up your stand with banners, flags and table cloths with your branding and colour scheme will be the easiest way for customers to spot you and recognise you from a distance. A table cloth will smarten up your overall look and will mean you can stash boxes and equipment hidden away under the table.
Branded flags and bunting aren’t just great for outdoor events but work well indoors and across the front of shell schemes too. Bunting can make a boring stand look interesting adding a party like feel to your offering. You can design your bunting in a way that shows off your brand in a fun and imaginative way by alternating the designs on the flags.
Dress to impress
Remember that the staff who man your stall are representing your brand and will be some visitors’ first impression of dealing with your company. Choose someone friendly, approachable and passionate about their job to rile up enthusiasm about what you do. A company uniform or branded t-shirt in colours to compliment your stand will help your customers spot someone to help them straight away.
We supply branded polos, tunics, shirts and blouses, aprons and other workwear items in a range of Pantone matched colours, so you’ll be sure to find something to fit your company style.
Be frivolous with your useful promotional freebies
Everyone loves a freebie. If you’re at a B2B exhibition you can’t go wrong with free stationery. Often colleagues visiting together will go on the hunt to see who can bring back the best free gift or smartest pen! Notebooks, post-its, mugs, pens, highlighters…. All are very useful and very popular and ensure that your brand is taken back to the office for all to see.
If you’re looking for ideas for making your exhibition stand shine or for some memorable freebie items have a flick through our catalogue on our website. We have over 60,000 different products to inspire your marketing campaigns!